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Email 103: Data Segmentation


[ Course No. EMM103 - 1 day]

  • COURSE OVERVIEW

Comprehensive and hands-on, Email 103: Data Segmentation will help you master segmentation of your data within the Marketing Cloud. Itís a must for advanced users and administrators who donít have familiarity with how to deliver targeted, relevant messages that speak to your contactsí specific needs, wants, and interests.

  • Audience Profile

Email 103 is designed for:

  • New administrators responsible for the setup, configuration, and maintenance of their organizationís Marketing Cloud applications
  • New channel managers who will be responsible for the email channel within your organization
  • IT Administrators who may be sending data files for use within the Marketing Cloud
  • Other groups that would benefit from deepening their knowledge of the email application.
  • At Course Completion

When you complete this course, youíll be able to segment your data to deliver targeted, relevant messages that speak to your contactsí specific needs, wants, and interests via the different advanced tools available to you. We cover in this course:

  • What is Segmentation
  • Why use Segmentation
  • What tools are available to segment subscribers:
      Drag & Drop Segmentation
      Measures
      How to refresh your segments
  • Prerequisite

The prerequisites include a solid understanding of basic The prerequisites include a solid understanding of basic Marketing Cloud & Email concepts and functionality, and completion of the following online courses, which are available at http://help. salesforce.com.

  • Marketing Cloud 101: Getting Started
  • Email 101: Getting Started with Email
  • Email 102: Data Extensions

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