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Predictive Intelligence 101

[ Course No. PDI101 - 1/2 day]


Comprehensive and hands-on, Predictive Intelligence 101 is the core training that ensures your success with personalized web experiences within the Marketing Cloud. Itís a must for new users and administrators. We recommend users take this course before uploading your first catalog within the Marketing Cloud.

  • Audience Profile

Predictive Intelligence 101 is designed for individuals in the following roles:

  • New administrators responsible for the setup, configuration, and maintenance of their organizationís Marketing Cloud applications
  • New content editors/publishers who will be helping gather real-time data around customer preferences, lifestyles and purchase habits
  • New channel managers who will be responsible for the predictive intelligence channel within your organization
  • At Course Completion

During this course, you will learn how to:

  • Leverage Data within Predictive Intelligence
  • Store email and web recommendations
  • Track results and reporting
  • Prerequisite

Before attending this course, you should complete the following online module available via

  • Marketing Cloud 101: Getting Started

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